World No Tobacco Day 2025: “Unmasking the Appeal
Every year on 31 May, the world marks World No Tobacco Day, a campaign led by the World Health Organization (WHO) to raise awareness of the harmful effects of tobacco and nicotine products.
The theme for 2025 is “Unmasking the Appeal”, highlighting how the tobacco and vape industries use attractive flavours, flashy packaging, and digital marketing to hook young people. With over 16,000 flavours and rising teen vaping rates, the need for stronger regulation is more urgent than ever.
Key Messages:
- Expose industry tactics targeting youth.
- Ban flavourings, enforce plain packaging, and restrict tobacco advertising.
- Promote smoke-free laws and support quit efforts.
Tobacco kills over 8 million people each year. Let’s protect future generations by calling out industry manipulation and supporting healthy, tobacco-free communities.
